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Hrishikesh Mahajan

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Asian Paints GTM

Brief
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Course: Business Studies-1

Select one consumer-facing brand/business (existing or hypothetical) operating in a clearly defined market. The end goal is to arrive at the go-to-market strategy and should include the following:

1. Key Details of the Brand

2. Customer Segment & Value Proposition

3. Customer Acquisition & Marketing

4. Porter’s five forces & SWOT Analysis

5. Strategic Alignment

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Final Output

As the final output of the case study, we proposed a new GTM for Asian Paints to tackle rising labour costs and margin uncertainty due to flucutating raw material costs.

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